GEO
Generative engine optimization — the practice of structuring content so AI answer engines can quote or summarize it accurately.
GEO is what the industry has taken to calling the process of making your content easy for AI-based search products (Perplexity, Google AI Overviews, ChatGPT search, Claude's citations, and increasingly conversational assistants) to extract, cite, and summarize.
GEO differs from traditional SEO in what it optimizes for. SEO optimizes for ranking on a search results page — click-through matters. GEO optimizes for being the source an AI system chooses to quote — the click may never happen, so the citation is the reward. This flips several long-held SEO habits: keyword density becomes less important, structured extractable answers become more important, and having a specific, quotable stance on a topic beats having comprehensive coverage.
Practical GEO habits: one clear thesis per page, self-contained extractable answers in the first few sentences, proper heading hierarchy, structured data (Article, FAQPage, DefinedTerm), and specific factual claims that can be quoted without further context. The LADLE glossary and help pages are examples of GEO-shaped content — each answer stands alone.