A one-line company.
LADLE is a public benefit corporation. We resell frontier AI at market price and route a fixed portion of every subscription to the UN World Food Programme. That is the entire business.
We started LADLE because a lot of people were already paying $20 a month for a general assistant. The bet was that some of those people would rather that $20 do a second job on the way out.
So we resell Claude Sonnet at the same price the incumbents charge, and we route $8 of every subscription to the World Food Programme at $0.80 per meal. That's ten meals a month, minimum, per active subscription. We publish the donation receipt with a reference number monthly.
The remaining $12 covers Anthropic's inference cost and our small ops overhead. We don't make a profit at $20/mo yet at this scale, and we're OK with that — the compounding math on model prices means we will.
We're small. This site, this product, and the receipts are shipped by a team that fits in a video call. We move slower than a VC-funded competitor and that's a feature.
Founded 2026. Fewer than 12 months of history.
- 2026-01Incorporated
LADLE PBC filed in Delaware. Team of one.
- 2026-03-01Subscriptions open
Public launch. First WFP receipt at end of March.
- 2026-03-31First receipt
First WFP donation batch cleared. Ref 3844-D.
- 2026-04-14Honest economics
Published the full $20 breakdown as a blog post.
- 2026-06-14My Table launched
Personal impact ledger inside the product.
- 2026-07-311M meals crossed
Aggregate WFP donation total passed 1M meals.
- 2026-08-01M3 site expansion
Marketing site scaled to ~150 routes. This page is part of that.
Receipts, not testimonials.
Every claim on this site is either a live number or a document you can verify. If we can't cite it, we don't say it.
One product, one price.
We won't invent a Pro tier to make the base price look better. There is no back-end enterprise SKU. The thing you see is the thing.
No dark patterns on cancel.
One button. No retention offer, no discount pop-up, no 'are you sure' loop. If the receipts stopped being real, canceling is the right call.
The $8 line is fixed.
Not 'up to'. Not profit-contingent. Whether we made money this month or lost it, the transfer to WFP clears.
The specific trade-offs.
- We shipped one product at one priceinstead of a Pro / Team / Enterprise upsell ladder
- We kept the meal donation fixed at $8instead of variable, higher-margin-months-donate-more
- We wrote our own competitor comparisonsinstead of a testimonials page with logos
- We run on one model provider (Anthropic)instead of routing across four for aggressive cost cuts
- We have no free tierinstead of the standard SaaS funnel that dilutes the meal pitch
- We are still a team of oneinstead of raising to hire ahead of the math
AT 16,054 SUBSCRIBERS THIS MATH WORKS · IF IT STOPS WORKING WE’LL SAY SO PUBLICLY, NOT SILENTLY CHANGE THE PLAN
One-line company. 1,284,336 meals so far.
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